Customers love companies who are Ridiculously Easy to Do Business With™!

Improve the process.

Enhance your service.

Tell the world!

Customer Experience has become the primary driver for customer behavior and the statistics are alarming!

Over 50% of customers will switch to a competitor after a single unsatisfactory customer experience. — Zendesk

62% of dissatisfied customers share their negative experiences with others —Cropink

96% of customers who experience high-effort service interactions become disloyal. —Gartner

Why Being Ridiculously Easy to Do Business With™ Matters

With so many options available for today’s customers and clients, standing out is rarely about quality or price anymore. It's about being the business that’s easiest for customers to engage with, buy from, return to, and rave about. Hassle-free is far more important to customers than merely friendly.

More Than Ever, Today’s Customers Expect:

·   Speed – Immediate responses, fast service, and frictionless follow-up.

·   Simplicity – Clear pricing, easy scheduling, intuitive processes.

·   Choice – Options for communication, payment, and engagement.

·   Convenience – Mobile access, delivery, easy check-out.

Demonstrate your commitment to service excellence by addressing and correcting the points-of-friction in your customers’ journey!

How the Evaluation Works:

When you apply to become Ridiculously Easy to Do Business With™ Certified, together, we evaluate your company from both the inside and out—your customer-facing systems, policies and procedures, as well as your real customer feedback. The result? You receive actionable insights that identify:

  1. Deficiencies in your customer-facing processes, policies or staff training.

  2. Potential points-of-friction for your customers and clients

  3. A clear plan for how to enhance your customer experience, bolster loyalty, increase revenue, and earn the prestigious certification badge.

After your business applies and is accepted, we evaluate your internal processes, policies, team training, and customer-facing approach/behaviors based on your industry-specific standards for customer experience excellence.

We then gather verified external customer feedback using structured surveys.

Once all the information is gathered, you receive a detailed report showing your strengths and areas needing improvement. If you choose to address and correct those items, you can receive your certification badge and to display it for all to see!

The Ridiculously Easy to Do Business With™ Certification is your external validation in a sea of competitors vying for the same customers and clients.

It’s not just another logo on your website—it’s a third-party verified endorsement that tells prospects: “You can trust us. We’ve been evaluated, and are certified as Ridiculously Easy to Do Business With™!

Who is Certification For?

The Ridiculously Easy to Do Business With™ Certification process is ideal for customer-facing businesses who are committed to improving their process and delivering a superior customer experience for every customer—every time!

Industries Include:

Home Service Providers (HVAC, Plumbing, Electrical, Lawn/Landscape)

Franchise Brands (Restaurant, Retail)

Hotels, Airlines & Travel Companies

Entertainment Venues

Medical, Wellness & Senior Care Practices

Banks & Financial Institutions

And more!

We tailor the evaluation criteria to fit your industry. If you serve customers—we can help you serve them better.

About Us

Ridiculously Easy to Do Business With™ is the signature concept developed by Customer Experience Speaker, Author, and Consultant, David Avrin, CSP, GSF.

From his research and client work in 28 countries on 6 continents, a consistent theme emerged. Customer effort was a far better predictor of satisfaction, purchasing behavior, and loyalty than any claims of quality, commitment, caring or even their “people who make the difference.”

In fact, current research points to the importance of Speed, Flexibility, Simplicity, and Convenience as most important to customers and clients.

The Ridiculously Easy to Do Business With™ certification process was designed as an independent, external evaluation to help organizations identify deficiencies in their operations that can affect their customers’ experience. Earning the certification badge shows prospective customers and clients, that a company has done the hard work to separate themselves from competitors and offers the promise of a friction-free customer experience.

Interested in learning how becoming certified can you help your business attract and retain customers? Simply apply. There’s no obligation!

Have questions? Reach out to schedule a brief discovery call. We are happy to answer your questions! info@DavidAvrin.com